Information we collect

Contact and booking details: your name, phone, email, pickup address, schedule, order details, notes, and promo code when you book, and the details you choose to share when you contact us.
Payment details: card payments are handled by Stripe. We receive and keep only the card brand, the last four digits, and payment status, never your full card number.
Consent records: when you agree to our Terms, recurring pickups, order and pickup texts, or promotional texts, we record what you agreed to, when, and the IP address and browser it came from, so we can show your consent if asked.
Technical information: our hosting provider logs basic request details such as IP address and browser type to keep the site secure and working.
In your browser: while you book, your entries are kept in your browser for that session so you don't lose them. If you sign in to our store admin, a sign-in cookie is used.
Website analytics and advertising: we use Google Analytics and Google Ads to see how people find and use our website and to measure and improve our ads. They record things like which pages are visited, whether a booking or message was sent, which ad or search brought you here, roughly where visitors are, and what device they use, and they use cookies and similar technology in your browser. With Google's advertising features, Google may use this to show our ads to people who visited our website (remarketing) and to people like them. We don't send Google your name, email, phone number, address, or the private codes in our links. See Your choices to turn this off.

How we use it

To schedule, pick up, clean, deliver, and charge for your orders, including recurring pickups.
To check that your address is within our pickup area.
To send booking confirmations, reminders, receipts, payment links, and replies by email, and by text if you agreed to order and pickup texts.
To send our occasional email newsletter with news, seasonal tips, and offers to customers and people who contact us through our website. Every newsletter has an unsubscribe link, and unsubscribing doesn't affect emails about your orders.
To send occasional offers by text, only if you separately agreed to promotional texts.
To let recurring customers know ahead of time when our prices for the items they usually send are changing.
To answer questions, handle claims, prevent fraud, and keep records the law requires.

We don't sell your personal information for money. Our website lets Google collect information about your visits for analytics and advertising, as described above, which some state privacy laws treat as targeted advertising. You can opt out at any time (see Your choices).

Text messages and your phone number

We offer two optional text programs, order and pickup texts and promotional texts, and you agree to each one separately. If you agree, we use your phone number only to send the texts you agreed to and to reply to you. Reply STOP to any text to opt out, or HELP for help. See the SMS terms.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information will not be sold or shared with third parties for promotional or marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We share information only with service providers that help us run our business, under their own privacy and security commitments, and only as needed:

Stripe, to process card payments, holds, and refunds (privacy policy).
Netlify, which hosts our website and stores order records (and texts, if you text us) in its database. Messages from our contact form are emailed to us and not stored on the website. When you send it, your name, email, and phone number are added to our contact list so we can send our newsletter, which you can unsubscribe from anytime.
Resend or Telnyx, which deliver our emails, including messages you send us through our contact form.
Our text messaging provider, which delivers the texts you agreed to on our behalf.
U.S. Census Bureau geocoder, to measure the distance from our store to your pickup address, and OpenStreetMap (Photon), to suggest addresses as you type.
Google, for maps embedded on our site, our Google Business Profile, Google Analytics, which measures visits to our website, and Google Ads, which measures our ads and shows them to people who may be interested (how Google uses this information, privacy policy).
Cloudflare, which helps deliver and protect our website, and whose Turnstile check looks at your browser and connection to keep automated spam out of our forms (privacy policy).

We may also share information if the law requires it, to protect our rights or someone's safety, or as part of a sale of our business.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How long we keep it

We keep order and payment records for as long as needed to provide our services and as required for tax and accounting, generally up to seven years. Consent records are kept for as long as they may be needed to show consent. You can ask us to delete information we no longer need.

Security

Our site uses HTTPS. Card details go directly to Stripe. Access to order records is limited to our store staff through a password protected admin. No method of storage or transmission is completely secure, but we work to protect your information.

Your choices and rights

You can ask to see, correct, or delete your information, or opt out of texts or emails we don't need to send for an order, by contacting us below.
New Jersey residents may have additional rights under the New Jersey Data Privacy Act. We'll respond to requests as the law requires.
Reply STOP to any text to stop texts. Use the unsubscribe link in any email to stop newsletters and offers.
To stop seeing personalized Google ads, including our ads based on your visits, turn off personalized ads at myadcenter.google.com. To stop Google Analytics, use Google's opt-out add-on (tools.google.com/dlpage/gaoptout) or block cookies in your browser.
If your browser sends the Global Privacy Control signal, our website turns off Google's advertising features for your visit automatically. You can also ask us to opt you out of targeted advertising by contacting us below.

Children

Our services are for adults. We don't knowingly collect information from children under 13.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

Contact us

Smile Laundromat & Dry Cleaners, 2105 New Brunswick Ave #5, South Plainfield, NJ 07080. Phone (908) 548-8545. Email info@smilelaundromat.com.

Privacy Policy